Vikas Sharma | TELECOM AND | 01.06.15
The client is a leading provider of Telecom Services.
With newer players coming into the market , the ARPU of existing customers was really not going up and the challenge was to enhance ARPU of existing post paid customers and acquire post paid customers from Competition.
1Point1 with their deep industry experience led by market research analysts helped the client launch a targeted product survey campaign to attract post paid customers from Competition as well as understand the needs of existing Post Paid customers of the Telecom Company . The solution included collating and scrubbing target customer data followed by telephonic interactions to understand and capture the voice of customer and their reactions to product and service features. This has helped drive company strategies in a timely manner to maximize the market penetration and coverage.
We understand the benefits of timely customer feedback and reactions and these help companies make quick adjustments and desired changes to their products and promotional strategies. This Telecom company has been able to redesign their product offering for existing post paid customers as well as create incentive for post paid customers from competition to join in.
Over the last 2 Years we have been able to generate new postpaid customer base to the tune of 23% and increase ARPU of existing postpaid customers by 14%.